Privacy Policy

1. Information We Collect

We collect information in three categories:

Account information. When you create an account, we collect your name, email address, and password. If you sign in through a third-party provider, we receive your name and email from that service.

Usage data. We automatically collect information about how you interact with vcrowd, including pages visited, features used, browser type, device information, and IP address.

Research data. When you create and run research studies, we store the product descriptions, survey questions, virtual people configurations, and generated results that you create within the platform.

2. How We Use Information

We use the information we collect to:

• Provide, maintain, and improve the vcrowd platform
• Process your research studies and generate reports
• Manage your account and subscription
• Send transactional emails (account confirmations, billing receipts, research completion notifications)
• Analyze usage patterns to improve our product
• Detect and prevent abuse or fraud
• Comply with legal obligations

We do not sell your personal information. We do not use your research data to train AI models.

3. Data Storage & Security

Your data is stored on secure, cloud-hosted infrastructure. We use encryption in transit (TLS) and at rest. Access to production systems is restricted to authorized personnel and protected by multi-factor authentication.

While we implement industry-standard security measures, no system is completely secure. We cannot guarantee absolute security of your data.

4. Third-Party Services

We use the following third-party services:

• Google Analytics — to understand how visitors use our website and application. Google Analytics collects anonymized usage data. You can opt out using the Google Analytics Opt-out Browser Add-on.
• Payment processing — we use a third-party payment processor to handle subscription billing. We do not store your full credit card number on our servers.
• AI processing — we use third-party AI services to generate synthetic consumer research. Product descriptions and survey questions you provide are sent to these services for processing, governed by their respective data use policies.

5. Your Rights

You have the right to:

• Access — request a copy of the personal data we hold about you.
• Correction — update or correct inaccurate personal data.
• Deletion — request deletion of your account and associated data.
• Export — download your research data in a portable format.
• Restriction — request that we limit processing of your data in certain circumstances.

To exercise any of these rights, email us at michaelp@vcrowd.ai. We will respond within 30 days.

6. Cookies

We use minimal cookies. Our application uses session cookies to keep you signed in. Google Analytics sets cookies to distinguish unique users and track sessions. We do not use advertising or tracking cookies beyond Google Analytics.

7. Data Retention

We retain your account data for as long as your account is active. Research data is retained for as long as your account exists. If you delete your account, we will remove your personal data and research data within 30 days, except where we are required by law to retain it.

Usage logs and analytics data are retained in anonymized form and are not linked to your account after deletion.

8. Children's Privacy

vcrowd is not intended for use by anyone under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected data from a child under 16, we will delete that information promptly. If you believe a child under 16 has provided us with personal data, please contact us at michaelp@vcrowd.ai.

9. Changes to This Policy

We may update this privacy policy from time to time. When we make changes, we will update the effective date at the top of this page. For significant changes, we will notify you by email or through a notice in the application. Your continued use of vcrowd after changes take effect constitutes acceptance of the updated policy.

10. Contact

If you have questions about this privacy policy or how we handle your data, contact us at:

Email: michaelp@vcrowd.ai
Website: vcrowd.ai